Starting with a Need

Walk into any store, and you’ll feel it - the overwhelm.

Racks crammed with clothes, new arrivals every week, endless options that somehow all blur together. You check the tag: unfamiliar materials, words like “sustainable” or “conscious” that don’t always mean much.

It’s exhausting. And for me, it started to feel disconnected from my values, from the way I actually wanted to dress, and from the way I wanted to live.

That’s when I began asking the question: What does “clean fashion” actually mean?

And more importantly: Could it be done in a way that felt beautiful, attainable, and real?

That curiosity became Marjon.

Clean Fashion ≠ Perfect Fashion

Let’s get one thing out of the way: “clean fashion” isn’t about achieving some impossible standard.

It’s not about having the “perfect” closet, buying only the most expensive ethical brands, or throwing out everything you own to start over.

Clean fashion, to me, is about intention. It’s about making choices, imperfect but thoughtful ones, and knowing that every small shift matters.

Everyone starts somewhere. For me, it was realizing that I didn’t need more clothes, I just needed better ones.

What Clean Fashion Means at Marjon

At Marjon, “clean fashion” isn’t a buzzword. It’s the lens I use to design, choose, and make.

For me, it comes down to five things:

• Fewer, Better Pieces - Designed with intention, not to chase trend cycles.
• Eco and/or Organic, Responsible Materials - Fabrics that breathe, feel good on your skin, and don’t take a toll on the earth.
• Ethical Production - Respect for the people who make our clothes, and the time it takes to do it well.
• Longevity Over Hype - Pieces that last for years, not just a season.
• Transparency & Progress, Not Perfection - Sharing the process honestly and learning as I go.

Why It Matters (Without Guilt)

We all know overproduction and overconsumption are problems - we see it in the overflowing closets, the impulse buys we barely wear, the constant “new” that somehow never feels satisfying.

But caring about these things shouldn’t feel heavy or shame-filled.

I see sustainable choices as empowering. They connect you back to what matters. They help you build a closet (and a home) that reflects who you are, not just what’s “in” right now.

It’s not about living without, it’s about living with the right things.

An Invitation to Join Me

You don’t have to overhaul your life to care.

Maybe it’s choosing one beautiful, well-made shirt instead of three that fall apart.

Maybe it’s learning the story of the maker behind your favorite mug.

Maybe it’s simply asking, Do I love this enough to live with it for years?

Every small shift counts. And I’d love for Marjon to be part of yours